Metric definitions
Metrics are calculated within a documented sample. They are not global scores for an entire platform.
- Brand mention rate
- The share of sampled answers that explicitly name the tracked brand under the defined question set and platform context.
- Recommendation rate
- The share of sampled answers that present the brand as a recommendation, option, or positive fit under a documented classification rule.
- Target-source citation rate
- The share of sampled answers that cite or link to a customer-defined target source, measured separately from general source-domain coverage.
- Competitor context
- The competing brands, products, or alternatives that appear in the same sampled answer and the context in which they are presented.
Sample design
A comparable monitoring run should freeze the brand and product context, question set, question language, execution window, answer environment, and classification rules before interpreting change.
- Question variants are retained because wording can materially change an answer.
- Model or product version information is recorded when the platform exposes it.
- Login state, region, time, and accessible citations are treated as context, not hidden assumptions.
- Missing or blocked answers remain visible as sample limitations instead of being silently discarded.
Cross-platform comparison
The same question can be compared across platforms, but the answer environments are not identical experiments. Help4GEO keeps platform results separate and uses a shared metric definition only where the underlying evidence is comparable.
Evidence boundaries
- A brand mention is not automatically a recommendation.
- A source domain appearing in an answer is not automatically a causal ranking factor.
- A target-source citation gap identifies missing observed coverage, not a guarantee that publishing a page will change the answer.
- Methodology previews and sample reports are not customer results unless the customer, period, baseline, intervention, and outcome are explicitly documented.
From evidence to action
Help4GEO groups source and content gaps by buyer intent, then prepares a brief or workflow for human review. Monitoring, content generation, and publishing remain separate actions so evidence is not confused with execution.
See the complete product workflow or review methodology previews.